‘U By Emaar’ records thumping success in first year; marks birthday with more rewards to #CelebrateU

You are the heart of ‘U By Emaar,’ a unique customer-focused rewards programme by Emaar Properties in 2016. In less than 12 months, the programme won over hearts and minds with thousands of members.

Together, they have recorded millions of redemptions, securing free access to hotel stays and F&B venues at Emaar Hospitality Group’s hotels as well as to the leisure attractions of Emaar Entertainment.

With points accumulating on simple pursuits such as watching your favourite movie at the Reel Cinemas or going ice-skating at Dubai Ice Rink, or dining at any of the fantastic venues under Emaar Hospitality Group, ‘U By Emaar’ is your calling card to a value lifestyle in Dubai.

Now to mark its first birthday, ‘U By Emaar’ is offering more rewards to #CelebrateU. If you are not already a member, there are more reasons now to do so. if you are already a member, a whole new world of offers has just opened up for you.

The expanded benefits include preferential stay rates at the elegant hotels of Emaar Hospitality Group covering The Address Hotels + Resorts, Vida Hotels and Resorts. Members get 10% off on direct bookings, late checkout at 4pm and airport transfers, among others, while discounts on F&B bills have increased to 10 to 30%, based on the tier.

Gold members get room upgrades and Platinum members get a scale up to suites, both based on availability, while members of both tiers get complimentary buffet breakfast for two on hotel stays. Platinum members get free Club Lounge access as well as visits to The Dubai Mall further enriched with free access to the Fashion Lounge. They can also secure a membership at the participating leisure clubs under Emaar for a 20% off on membership fee.

In February, ‘U By Emaar’ offers another reason to celebrate. Throughout the month, members stand to double their Upoints for every eligible spend when they stay, dine or play at participating outlets. Further, those marking their birthday in February get to dine for free or enjoy complimentary access to Emaar Entertainment attractions throughout the month. To #CelebrateU, members can register at: www.celebrateubyemaar.com

One Upoint is earned for every single dirham of eligible spend at participating hotels and restaurants, and for every two dirhams of eligible spend at participating entertainment attractions. Ten Upoints are equivalent to one dirham when redeeming Upoints.

You can enroll online or directly through any of the assets of Emaar Hospitality Group or Emaar Entertainment or the dedicated online portal www.ubyemaar.com. Members start to earn Upoints at participating venues on hotel stays, dining out or entertainment experiences instantly on enrolment.

The call-centre operates from 9am to 9pm, seven days a week, and can be reached on 800 LOYALTY for UAE calls or +9714 567 2000 for international calls. Alternatively, members can email: customerservice@ubyemaar.com or visit the website: www.ubyemaar.com for more information.  Follow on: Twitter https://twitter.com/ubyemaar; Facebook https://www.facebook.com/ubyemaar