VAN CLEEF & ARPELS UNCOVERS THE SECRETS BEHIND THE SCENES AT JEDDAH ARTS [21, 39]

Van Cleef & Arpels has celebrated the art of fine Jewelry, whilst shedding light on the very secretive realm of Jewelry and Watchmaking. An enthusiastic supporter of the arts, Van Cleef & Arpels is proud to be a partner of this unique art initiative for the first time. As part of the series of cultural events during Jeddah Arts [21, 39], Saudi Arabia’s art enthusiasts are welcomed to discover the exclusive L’ÉCOLE Van Cleef & Arpels display: an insight into the first school which welcomes the public into the world of Jewelry and Watchmaking. Enriching the Jeddah art scene, Van Cleef & Arpels presented a unique exhibition illustrating the remarkable craftsmanship and savoir-faire of the Master Jewelers: In Praise of Hands, at the Van Cleef & Arpels boutique, Tahlia St. Jameel Square.

Commented on the event, Mr. Alessandro Maffi, Van Cleef & Arpels Managing Director Middle East and India said:“Van Cleef & Arpels recognizes the astounding talent on Saudi Arabia’s art scene and looks forward to cultivating a long-standing friendship with Jeddah Arts [21, 39]. To mark this occasion, the Maison invites creative minds to embark on a journey through the savoir-faire whilst paying tribute to the Master Jewellers – behind every creation and execution is an unparalleled artistic sensibility”. 

Ever since its beginnings in 1906, Van Cleef & Arpels has embodied the brilliance of Jewelry savoir-faire. Inspired by constant inventiveness, the Maison’s excellence has given birth to timeless creations and exceptional techniques: Mystery Setting™, Zip necklaces, Poetic Complications® watches, the outstanding Pierres de Caractère precious stone collection… all have revolutionized the world of Jewelry.

At the instigation of its President Marie Vallanet- Delhom, L’ÉCOLE Van Cleef & Arpels is notable for an innovative curriculum resplendent of the world of Jewelry and Watchmaking. Its goal is to instill an intellectual and emotional understanding of the spirit of these exceptional crafts; to encourage mastery of their techniques through personal experience; to educate the hand, the eye and the sense of taste. It does so with the help of experts who are passionate about their subjects: art historians, virtuoso craftsmen, experienced jewelers, gemologists, master watchmakers and historians of time share their knowledge with students from all over the world.