Business & Money | Wednesday 25 March, 2015 3:53 pm |

Veolia, the global leader in optimized environmental resources management, this year celebrated World Water Day on Sunday 22nd March with a series of events designed to raise awareness of water and sustainable development.

Observed since March 22nd 1993, World Water Day has been held annually by the United Nations with an aim to focus attention on the importance of freshwater and to promote the sustainable management of freshwater sources. Each year, the theme for World Water Day is different, with the focus this year being Water and Sustainable Development - how water links to all areas needed to create a sustainable future.

To celebrate this particular theme, Veolia organized a series of events around the GCC, including:
• Organizing an event at Sultan Qaboos University in Oman where Veolia water quality expert Nicolas Le Goff will speak to students and attendees about sustainability;
• Partnering with Alliance Francaise in Dubai to hold an educational event about the importance of resource water;
• Creating an employee photo campaign where Veolia employees from around the GCC can share their own photos about World Water Day. These photos will then be published on Veolia’s own social platforms to raise awareness about World Water Day ;
• Sponsoring a University of Dammam Conference in Saudi Arabia on Monday 16th March in Le Meridien Hotel, Al Khobar.

Xavier Joseph, CEO, Gulf Countries, Veolia: “World Water Day is obviously a very important day in our industry as it highlights just how important it is having a sustainable approach to water. The day also galvanizes the public to play their part in conserving water by educating them on simple tips such as cutting down on shower time or being more careful when hosing their gardens. Ultimately, it is up to all of us, including Veolia, to develop innovative approaches to water conservation which can positively impact the future.”

For more information on the events listed above, please visit http://www.veolia.com/gulfcountries/