Beauty & Style | Thursday 9 April, 2015 8:04 am |

Are you, like many women, skeptical about the promises in so-called ‘miracle surface creams’? Now, there’s a breakthrough, whitening technology firmly based on science that women can finally trust. It’s Vichy’s Ideal White Meta Whitening Essence, the signature new product with a game-changing formula that contains the most potent meta-whitening complex. The foundation of Vichy’s new whitening range, Ideal White has the ability to enhance the skin’s whitening balance and unleash its own meta-whitening power.

It has taken Vichy’s world-renowned dermatologists 12 years of research to formulate and perfect Ideal White Meta Whitening Essence at its world famous laboratories. Hypoallergenic and paraben-free, iconic Ideal White Meta Whitening Essence is safe for even the most sensitive skin. Its unique and hydrating blend of active ingredients penetrates the skin quickly to correct 5 pigmentation concerns: immediately the formula provides the skin with a rosy glow, and it will also leave the skin smooth and hydrated for 24 hours. Then on the long term, dark spots are reduced in color intensity and number, the skin tone is more even, and the luminosity is boosted from within.

With Ideal White Meta Whitening Essence, Vichy’s dermatologists have been able to push forward the boundaries of whitening technology with a completely new approach – that of metabolic whitening. Four potent active ingredients in Ideal White Meta Whitening Essence combine to optimize the skin’s health and beauty, giving it the ability to combat melanin at every stage of its life cycle. These ingredients are: PhE-resorcinol, the most powerful whitening active ingredient that makes skin more even and corrects spots; Ellagic Acid, a potent, whitening antioxidant to reduce oxidative stress; Adenosine, an effective anti-ageing ingredient with plumping and smoothing properties; Finally, LHA, an exfoliation agent that helps skin renewal to improve skin quality.

Also available in the Ideal White range is Vichy’s Ideal White Brightening Deep Cleansing Foam to gently remove impurities and residue with its mild cleansing oils and high concentration of hydrating glycerin. Used morning and night, it ensures a soft, clean complexion free of flaws. Then to complement the Essence, Vichy offers 2 day cares with 2 different textures and benefits: Ideal White Meta Whitening Emulsion, a new gel-emulsion cream that provides 24-hour hydration along with smoother, fresher and brighter skin. In clinical tests, this innovative cream offered incredible results, reducing dark pigmentation spots by at least two tones after just eight weeks of use. The second day care is the Ideal White Whitening Replumping Gel Cream which will reveal luminosity and radiance. It contains Aquabioryl, that will distribute the water evenly among the cells and hold it for long-lasting hydration and plumpy skin.

Vichy’s Ideal White contains the breakthrough technology to help transform and offer a solution to the women in the GCC who are seeking to correct dark spots, even their skin tone, and illuminate their dull skin. Regular application along with the comprehensive range of other Ideal White products to cleanse, prepare, care and protect leads to a state-of-the-art solution for even, fair, and more radiant skin that is always at its optimal, backed by the science of Vichy.



Clinical Results:
After testing, 82% of women said their skin was immediately brighter. Additionally, 84% of women said that Vichy Ideal White Meta-Whitening Essence left their complexion more translucent, while another 84% said that it made their skin feel fresher.
A further impressive 91% of women said it left their skin more moisturized, due to its base of Vichy Thermal Spa water, resulting in smooth, soft as a feather texture with a plump, radiant tone. Ideal White also reduced the number of dark spots by 14%, reducing in surface by 5% the spots that still remained and then greatly fading those too.
Complexions became noticeably more vibrant, with skin tones taking on a rosy radiance, and what is more, these remarkable results persisted. Even two weeks after the women stopped using Ideal White Meta-Whitening Essence, the statistically significant decrease in their total quality of melanin was noted.

Retail Price:
• Ideal White Meta Whitening Essence: AED 240
• Ideal White Meta Whitening Emulsion: AED 199
• Ideal White Whitening Replumping Gel Cream: AED 199
• Ideal White Brightening Deep Cleansing Foam: AED 105