Visa and Jumeirah expand partnership with new experiences

Visa (NYSE: V), the world’s leader in digital payments, and Jumeirah Group, partners since 2016, today announced the expansion of their partnership with a new three-year deal. The deal reinforces Visa’s position as the ‘partner of choice’ for prestigious home-grown brands such as Jumeriah Group, thanks to the value Visa delivers in the form of its own brand and global reach. 

The Visa and Jumeirah partnership brings together two world-class entities, consolidating the UAE’s position as a top global tourist and hospitality destination, while also making it possible for Visa’s regional and international cardholders to experience the best of Middle Eastern hospitality, courtesy of Jumeirah Group, at stunning destinations across the world.

As part of the strengthened partnership, Visa cardholders, both within the region and beyond, can enjoy numerous hospitality benefits and memorable experiences across Jumeirah Group’s world-class portfolio of 15 properties in the Middle East including the flagship Burj Al Arab, as well as five properties in Europe and four in Asia.  

Alexander Lee, Chief Commercial Officer for Jumeirah Group said: “We are delighted to expand our strategic partnership with Visa. Working closely together, we have developed a number of exclusive and unique promotions that showcase the authenticity of Middle Eastern hospitality to Visa cardholders within the region and beyond. In line with our brand promise, ‘Stay Different’, we want to ensure that, courtesy of Visa, our guests are treated to a truly personalised and exemplary experience across all our properties in the Middle East, Asia and Europe.” 

Marcello Baricordi, Visa’s General Manager for MENA, said: “Our aim is to surpass our cardholders’ expectations when it comes to offering new and exclusive benefits which enable our cardholders to indulge in unforgettable hospitality experiences. That’s why we are excited to be extending our long-standing partnership with Jumeirah Group, unlocking unparalleled experiences for our cardholders across Jumeirah Group’s iconic premises. Together, we will showcase the essence of Middle Eastern hospitality, and particularly the UAE’s, to our cardholders everywhere."  

Benefits resulting from the partnership include “Always on” offers where Visa cardholders can take advantage of great discounts on guest stays, dining and entertainment at all Jumeirah Properties globally. In addition, Visa cardholders will have access to unique culinary experiences prepared by Jumeirah Group’s internationally acclaimed chefs. Furthermore, the strengthened partnership also offers “Visa Sundays” – a new promotion conceptualised to reward cardholders with irresistible dining, lifestyle and entertainment offers across the various Jumeirah Group hotels. 

The partnership-led offers will be made available to Visa’s bank partners across its regional and global network.