World’s first Audi Sport Center officially opens in Abu Dhabi

 Audi Sport CEO, Stephan Winkelmann and H.E. Ali Bin Khalfan Al Mutawa Al Dhaheri, Founder and Chairman of Family Council Ali and Sons, officially inaugurated the world’s first Audi Sport Center in Abu Dhabi last.

They were joined by VIP guests at the Audi Sport Center, located in Al Sawari Tower A on the prestigious Corniche Road, to mark the new facility which is the first stand-alone showroom dedicated to Audi’s new performance brand. Audi Sport brand ambassador, and nine-times Le Mans winner Tom Kristensen was present at the event after starting the day’s milestone launch by taking to the track at Dubai Autodrome in the Audi Sport R8 LMS race car.

The new Audi Sport Center will be home to the Audi Sport RS and R models only, and will offer the complete Audi exclusive experience, enabling customers to fully personalize their Audi Sport models.

About Audi Sport

The inauguration of Ali and Sons Audi Sport Center also marks the launch of Audi’s new performance brand in the region. Audi Middle East will group all of its high-performance models under a new brand called Audi Sport. Audi Sport is launched to cater to the special needs of fast car lovers through this new performance subsidiary. With its spearhead R and RS models Audi Sport emphasizes the close link between motorsports and the road and shows the transfer of racing technology into current models.

In the course of this year, seven Audi dealerships in the region will become official Audi Sport dealers. The name Audi Sport was chosen because it allows the company to capitalize on its successful racing heritage. The pillars of Audi Sport are Motorsport, Performance Models, Merchandising and Audi exclusive. Audi has always been driven by its pioneering spirit and by being a leader in innovation. Motorsport is in Audi’s DNA and it is the laboratory for innovations like quattro, e-tron & ultra as well as  the birthplace of Audi legends like Walter Roehrl and Tom Kristensen. Audi Sport is an exciting new concept that brings together Audi’s rich history in motorsport with its wide range of high performance cars.