'Yet' is Creative Muse for Lexus Design Award 2017 - Now Open for Entries

 Lexus International today announced its call for entries for the Lexus Design Award 2017. First launched in 2013 to stimulate ideas for a better tomorrow, Lexus is celebrating the 5th anniversary of this international design competition supporting up-and-coming designers and creators worldwide. The creative theme for the Lexus Design Award 2017 is “Yet”. 

“At Lexus, our ‘Yet’ philosophy gives us the courage to combine elements that at first seem incompatible – superior ride comfort ‘Yet’ exhilarating driving dynamics – for example. With ‘Yet’, we don’t compromise; we harmonize to create synergy that reveals unexpected yet amazing new possibilities. ‘Yet’ is the catalyst that triggers breakthroughs, the spark that ignites an explosion of creative potential. ‘Yet’ drives Lexus to explore visionary frontiers of design and technology that will shape tomorrow’s mobility”, said Lexus International Executive Vice-President Yoshihiro Sawa. 

According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, “With the Lexus Design Award for 2017, we look forward to witnessing the outpouring of fresh ideas in design and new thinking which is in line with Lexus’ belief in the power of creativity to change the world and build a better future. Over the years, the Lexus Design Award has created a significant reputation for encouraging design talent while giving applicants a unique experience backed by the opportunity to work with renowned designers as mentors. From our perspective, ‘Yet’ is the core thinking that goes behind the creation of every Lexus. Emotional ‘Yet’ rational. Cutting edge technology ‘Yet’ user-friendly. We sincerely appreciate the support from our customers for our initiatives related to this award.” 

Applicants are invited to submit innovative designs and original interpretations that demonstrate insight into the essence of the ‘Yet’ theme. 

Lexus Design Award 2017 will introduce twelve finalists and their works to the design community and beyond at Milan Design Week 2017*. Four of these 12 finalists will prototype their designs, mentored by globally recognized designers. Finalists will present their designs in the Lexus Milan Design Week experiential space. Judges will then assess the four prototypes to choose the Grand Prix winner who may receive the opportunity to bring his prototype to production. 

Entries to the Lexus Design Award 2017 competition will be accepted from now till October 16. The twelve finalists will be announced in early 2017. For more information, visit www.LexusDesignAward.com