“You should know” campaign An innovative concept for blending knowledge with the shopping experience

We may be surprised to discover that a four-piece suite of sofas requires 45 meters of fabric!

We will learn about this and many other things when we visit one of Al Mutlaq Ltd. showrooms. This campaign - which continues until March 2016 -, doesn’t only aim to raise the confidence of customers in the products offered by the company; it also enriches the knowledge of consumers about the furnishings they desire for their homes.

The “You should know” campaign is an innovative concept used for the first time by the long-established company, Al Mutlaq Ltd. which is dedicated to providing home furniture across the Kingdom of Saudi Arabia. 

Within its core vision, Al Mutlaq Ltd. has a passionate sense of the need to empower its customers; offering them a full understanding of their purchases. This allows them to gain greater satisfaction and enjoyment, buying high-quality furniture in an informed manner.

For this reason, Al Mutlaq Ltd. has put forward seven facts for its consumers, focusing on the materials used in manufacturing domestic furniture; such as the various kinds of wood, fabric and paint. This also encompasses the various methods of preserving furniture in pristine condition for as long as possible.

This initiative demonstrates the evolution of the relationship between this company and consumers and illustrates the levels of trust that the company places in its clients. We are not the kind of company which merely sells for the sake of selling!

The insights presented by Al Mutlaq Ltd. contain invaluable information for helping customers make the right purchase choices. This demonstrates Al Mutlaq’s Ltd.  commitment to distancing itself from irresponsible selling techniques, resulting in dissatisfied customers being sold the wrong product.

The “You should know” campaign stresses the importance of complete transparency for customers. When the company informs people about the high-quality types of wood used in its products or the large number of springs found in its armchairs for ensuring maximum comfort for users; then customers come to have a deeper understanding of their purchase choices and are empowered to make the right decision.