ZTE Launches Axon for Global Market at IFA 2015

ZTE, a leading global mobile device maker, today announced the launch of the international version of its new global flagship smartphone, ZTE Axon Elite, at IFA 2015. The ZTE Axon Elite is set to go on sale in markets across Europe, Latin America and the Asia-Pacific in the coming months. 

“After two successful launches in the U.S. and China, we are delighted to continue the global rollout of Axon with this latest version for Europe, Latin America and the Asia-Pacific,” said Adam Zeng, CEO, ZTE Mobile Devices. “Axon is the start of big and bold things for ZTE, and we will continue to evolve our Axon flagship line to align with our global strategies.” 

Axon is a new line of high-end smartphones from ZTE, competitively positioned as premium, flagship devices, designed to meet the needs of global customers. The Axon Elite will first go on sale online via eBay for France, Germany, Italy, Spain and the United Kingdom on 24 September, priced at 419.99 Euros (or 299.99 GBP). Starting from the end of September, ZTE will partner with MediaMarkt to sell the Axon Elite on the open market in Germany, the device’s first offline launch, and will continue rollout of the device in Spain, France, Turkey, Mexico, Singapore, Malaysia, Thailand, Hong Kong, Russia and the Philippines. 

The Axon Elite can be unlocked with three different biometric authentication options – fingerprint, voice control and eye-scan. Additionally, it comes with 32GB of internal storage, which can be expanded to an extra 128GB with a microSD card, and features Corning’s Antimicrobial Gorilla Glass. 

ZTE’s Axon phones combine the right hardware and software to offer the best sound quality, camera functionality, and all-round smooth performance. This includes ‘dual track’ high fidelity sound recording and playback, as well as dual rear-cameras that capture high resolution images and videos.