The Saudi Arabian Federation for Electronic and Intellectual Sports (SAFEIS) is the regulating body in charge of nurturing elite gaming athletes and developing the gaming community and industry in Saudi Arabia. Its goal is for Saudis to be among the most accomplished gamers around the world and for Saudi Arabia to be a global gaming hub. Since its establishment in late 2017, the federation has organized multiple world-class national and international tournaments, attracted large-scale investment from local private sector actors, and worked with international developers on opportunities in the Saudi market.