Started its automobile business as an importer of various specialized vehicles sourced from USA, Europe and the Far East, distributed through Own “El-Ekhtiar Showroom” pioneer in second hand car market since 1976. Established Hyundai Motor agency in 1985 as the sole distributor for the central region of Saudi Arabia. Endorsed its professional approach towards the brand and successfully executed the operation even in tough conditions particularly in nineteen nineties. Today, Hyundai ranks second best selling brand in the Kingdom of Saudi Arabia, and known for its refined quality, reliability, ruggedness and “value for money”.