Dan Company

Dan Company is a Public Investment Fund (PIF) Company that aims to contribute to the development of the tourism sector by embracing the Kingdom's captivating nature and introducing its rich agricultural diversity through agritourism, adventure tourism, and ecotourism, strengthening the connection between people and nature. Dan's unique integrated business model includes owned and franchised assets, a pioneering approach in the global tourism industry, and aims taims to develop a tourism ecosystem consisting of high-end resorts and granting franchises to farmers and tourist lodge operators.

The launch of Dan Company plays a role in diversifying the economy and enhancing the contribution of city economies to Saudi GDP, in line with Vision 2030 goals. As a player in the Kingdom’s tourism sector, Dan Company contributes to enabling local communities to diversify their economic activities and develop thriving businesses. The company will work closely with key government and private sector stakeholders and contribute to the growth of the tourism industry, with these efforts expected to contribute to the creation of direct and indirect job opportunities. By 2030, Dan is anticipated to contribute approximately $1.6 billion (SR6 billion) to Saudi Arabia’s non-oil GDP as it expands its footprint

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