From modest beginning 26 years ago, Nahdi Medical Company has grown dramatically to become the largest retail pharmacy chain in the Middle East and North Africa. Starting with two small pharmacies in Jeddah was the foundation for what has since become a nation-wide network of more than 700 branches. In 1986, Sheikh Abdullah Amer Al Nahdi acquired one store in the city’s Jamea district and other in Al Safa – and so began a remarkable journey of expansion that has completely redefined the retail pharmacy market in Saudi Arabia. By providing better accessibility to prescription medicines and over-the-counter drugs – presented in bigger and well-planned stores with friendly customer service always an essential ingredient – Nahdi went from strength to strength. Cosmetics, baby care, and medical equipment were added to further expand the product range, and customers took the new concept to heart. By 2004, the Nahdi chain had grown 200 outlets, a milestone figure at the time, but one that was to prove only a staging post in the spectacular growth trajectory. Less than six years later, the number of pharmacies had more than trebled, serving about 60 million customers annually in more than 75 cities.