Mr. Ali Al-Ahmed started his career when he was 16 years old as a salesman in a jewel store. He planned to be a jewel store owner. In 2000, he rented a small part in a jewelry store to sell diamonds. Although he was still young, he worked very hard and traveled to many countries. He opened the 1st shop in Al-Khobar, Saudi Arabia. Nothing stopped his dreams, and he continued his hard work. In 2003, the 2nd branch opened in Riyadh. Finally, he decided to become one of the biggest dealers in Saudi Arabia.