Alyasra Fashion Opens First Fossil Store in Riyadh; Second in the Kingdom

Alyasra Fashion announced the opening of the first Fossil store in Riyadh, Saudi Arabia. Riyadh’s Fossil store is the second to open in the Kingdom and the third in the Middle East. The Fossil brand is famous for its watches, bags, and leather goods.

Granada Mall was chosen to house the newly opened store as the mall is considered one of the largest shopping destinations in the Kingdom’s Central Region. The recently opened Fossil store now occupies a prime spot within the mall. 

Previously, Alyasra launched the Middle East’s first Fossil franchise in the Mall of Dharan located in Dammam, Saudi Arabia. The company intends to open more than 25 stores in the Middle East through the implementation of a comprehensive expansion plan for the brand which includes opening a Fossil store in Jeddah’s exclusive Red Sea Mall.

The Fossil store proudly offers a wide selection of accessories including: watches, leather goods, eyewear for men and women, as well as accessories for men. 

Fossil is a contemporary American fashion brand which combines classic styles with modern aesthetics. Since 1984, the brand has produced high-quality fashion products rooted in designs of the past while shaping the present of fashion accessories. Fossil has grown from a small watch company to a globally recognized brand which has a strong presence in the retail sales industry with a focus on watches, handbags, small leather goods, and jewelry.

Fossil is proud to offer its products in more than 150 countries around the world. The brand has gained notoriety among watch enthusiasts who frequent their stores and connect with the brand via social media networks. Fossil has succeeded in staying true to their long heritage of elegant designs which have come to define the brand.

Fossil’s new line, The Curious Set, combines the brand's heritage with innovative products. The Curious Set represents the heart of Fossil’s design by focusing on watch lenses which set themselves apart through design, color and innovation all the while drawing inspiration from the traditional designs Fossil is known for.