Bee’ah and Sheraa partner to develop entrepreneurs of the future

The strategic partnership will inspire, support and fund the next generation of entrepreneurs in the field of sustainability

Bee’ah, the Middle East’s leading and award-winning environmental management company has entered into a long-term partnership with Sharjah Entrepreneurship Center (SHERAA). The strategic partnership agreement was announced last week during the ‘Inaugural Showcase Day’ at AUS.

In the presence of H.H. Sheikh Dr Sultan bin Mohammed Al Qasimi, member of the Supreme Council and Ruler of Sharjah; Sheikha Bodour Al Qasimi, Chairperson of Sharjah Entrepreneurship Center and of the Sharjah Investment and Development Authority; and Khaled Al-Huraimel, Bee’ah's Group CEO, Bee’ah was revealed and acknowledged as a key strategic partner focused on supporting and investing in Sheraa’s next wave of entrepreneurs.

In its new capacity, Bee’ah will work closely with Sheraa, to identify, inspire and support young entrepreneurs in the field of sustainability, in addition to mentoring and funding their ventures in this respect. Young entrepreneurs will gain valuable insight and inspiration from Bee’ah’s innovative and sustainable operations towards developing their own innovations in the field.

Commenting on the partnership, Khaled Al-Huraimel, Group CEO of Bee’ah, said: “The strategic partnership with Sheraa reflects our belief in the positive impact that young entrepreneurs can have on social and economic development. We aim to enable the brightest talent of the UAE to start their journey in the fields of entrepreneurship and sustainability. This partnership will provide them with the support needed to bring about the latest innovations in the sustainability and environmental fields. Together, we will work to create the next wave of sustainability entrepreneurs.”

• Fields that provide environmental solutions have the greatest need for youthful ingenuity. We need to support young talent that is creative and can think outside the box because they will overcome future obstacles on the road to sustainability,” he concluded.

From its base in Sharjah, Sheraa has inspired a community of more than 2400 aspiring entrepreneurs, mentoring over 946 people, in its first year alone. Consisting of the ‘ideathon’ phase that validates business ideas using actual customers; the ‘incubator’ phase that helps refine concepts and develop prototypes; and the flagship ‘accelerator’ programme which provides the means to market the product, the Sheraa entrepreneurship journey conducts the idea-to-product transition seamlessly and effectively. Through its collaboration with Bee’ah, Sheraa will be able to make this transition easier for sustainability-focused entrepreneurs, within the UAE and Sharjah.

Najla Al Midfa, General Manager of Sheraa, commented, “We are excited to be partnering with Bee'ah, to create the next generation of entrepreneurs in the fields of sustainability and the environment. This partnership will inspire students and graduates through talks and events focused on sustainability. We will hold challenges and competitions to help generate ideas in this field. Winning teams will go on to have their ventures incubated at Sheraa. With the support of Bee'ah, as our strategic partner, we will develop a sustainability track for startups.”

The partnership agreement with Sheraa is in keeping with Bee’ah’s enduring commitment to supporting educational and entrepreneurial initiatives that positively impact the environment. Adding budding entrepreneurs to a large portfolio that consists of initiatives like the Bee’ah School of Environment, and environmental competitions like the Sharjah Environment Awareness Awards (SEAA) and Inter-School Recycling Competition, Bee’ah is at the forefront of inspiring environmental change.

About Bee’ah

Bee’ah, headquartered in the Emirate of Sharjah, is an integrated environmental and waste management company, founded in 2007, through an Emiri decree by His Highness Sheikh Dr. Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, as a public private partnership (PPP) with the Sharjah City Municipality.

Bee’ah touches and transforms thoughts, attitudes and behaviours in individuals, communities, businesses and cities enabling them to lead positive sustainable growth by providing the infrastructure, tools and support that they require to achieve their environmental goals.

Bee’ah, through adopting international best practices, aims to enhance the environment and achieve added-value commercial ventures, while upholding its commitments to stakeholders.