BMW 7 Series joins the fashion world for the Vogue Fashion Experience in Jeddah

The BMW 7 Series continues to prove itself as the car of choice for high profile events across the Kingdom, with the latest arrival at the Exclusive Jeddah Vogue Fashion Experience event. Mohamed Yousuf Naghi partnered with the world renowned fashion magazine that held its first event in Saudi Arabia from the 20th – 22nd April at the iconic Boucheron – Parise and Boulevard Luxury Mall.

The exclusive BMW importer in Saudi Arabia made its presence at the A-list Vogue Fashion Experience with a fleet of 15 chauffeur-driven BMW 7 Series vehicles to transport global fashion icons and influential Saudi women throughout the event. An Icon in its segment, embodying contemporary luxury and status, making it the perfect partner for the fashion world that came to the Kingdom. 

The event featured a unique platform in which attendees promoted local women’s creativity and art in an entertaining approach. In partnership with the National Home Health Care Foundation (NHHCF), the event aimed to raise awareness and spread home health care services throughout the Western Province and to upgrade social and health awareness in the society. The event also gave the opportunity for 10 Saudi female designers to present at the event, with one winner getting the opportunity to present their collection in the fashion capital of the world Milan. 

Stavros Paraskevaides, Managing Director of Mohamed Yousuf Naghi Motors, said: “Supporting initiatives that both help and give the community we work in opportunities, such as the Vogue Fashion Experience, is something we have continually supported here at Mohamed Yousuf Naghi Motors. We have always been actively seeking partnerships that benefit the Saudi society. The Vogue Fashion Experience taps into a niche community segment of Saudi women, filled with innovation and creativity, which we actively look to support as we believe their creativity is aligned with ours, and BMW as a brand.”

The vehicle of choice for the event, the flagship BMW 7 Series was introduced in the Kingdom in October last year at the EXCS International Luxury Motor Show in Riyadh, and continues to be a strong driving force behind Mohamed Yousuf Naghi Motors’ ongoing sales achievements. In 2015, Saudi Arabia was the biggest Middle East market for 7 Series, which supported the region in retaining its position as the third biggest BMW 7 Series market in the world after China and the USA.

“The BMW 7 Series was the natural choice for such an event, as the vehicle of choice for many women across the Kingdom, it brings the latest in exterior and interior design in addition to a wealth of technology that has set a new benchmark in the automotive industry,”  Stavros continued.