Diriyah Company and Apple Explore New Landmark Retail Expansion in Diriyah

 Diriyah Company is collaborating with Apple on the planning of a future iconic store in Diriyah, The City of Earth, marking a significant milestone in the retail and lifestyle offering of the Diriyah project.

Apple has confirmed plans to introduce several flagship retail locations across Saudi Arabia by 2026, including an iconic store in Diriyah, home to the UNESCO World Heritage site At-Turaif, renowned for its rich history and cultural significance as the birthplace of the Kingdom of Saudi Arabia.  

Jerry Inzerillo, Group CEO of Diriyah Company commented on the announcement, saying, “This future partnership enhances Diriyah’s retail landscape and aligns with our vision of fostering a vibrant economy that embraces technology and creativity, while demonstrating our commitment to becoming a global destination. Saudi Arabia is making a notable impact on the retail sector, and this collaboration with Apple for an iconic retail store, further emphasizes that significance.”

The Diriyah project is part of the PIF giga-project portfolio, the world's fifth-largest sovereign wealth fund. Diriyah will be home to over 100,000 residents, creating 178,000 jobs, attracting 50 million annual visits, and contributing $18.6 billion to the Kingdom’s GDP by the end of the decade.

The retail landscape in Diriyah will feature over 566,000 square meters of lifestyle retail space, encompassing more than 1,000 stores, making it a cornerstone of the project's vibrant urban experience.

Diriyah Company is building “The City of Earth” to become a vibrant center for culture, entertainment, education, and arts. The development connects the Kingdom’s past, present, and future, inviting visitors to experience the charm and generosity of three centuries of Saudi culture while inspiring generations of creatives, innovators, entrepreneurs, and educators.