evian brings snow and the French Alps to Jeddah

 For the first time in the Kingdom, evian is keeping temperatures down and spirits high as it brings a giant snow globe to Jeddah where consumers can go inside for a bit of pure fun and an early winter experience as if they are in the French Alps.

The giant snow globe, measuring 4m by 4m can be seen at the Red Sea Mall from now until April 13th and on April 28th-30th. Residents are encouraged to join in the fun and connect to their inner youth to play in the snow to their heart’s delight. 

For a chance to win a trip to the French Alps, participants will be invited to share their pictures inside evian’s giant globe on social media pages using #FrenchAlpsPurity hashtag or directly on www.FrenchAlpsPurity.com. The competition will run until April 30th.

evian is celebrating the launch of the newly-designed PET bottle in retail stores in the Kingdom. The new transparent bottle has sleeker and cleaner lines which celebrates the transparency and purity of evian natural water. evian’s new bottle has a signature “label-less” look and the background depicts a landscape of mountains, commemorating the water’s source in a corner of the French Alps.  

“After a soft launch in the market last year, we are going full blast in Saudi Arabia with the refreshed new-look evian bottle. We are thrilled to bring the unique experience to Saudi Arabia – the first giant snow globe ever in Jeddah. While drinking evian transports the consumers to the French Alps, we also decided to bring the mountain range to the city. To live young and enjoy life are what the brand stands for and that’s what consumers will experience in the special moment inside the snow globe. Whatever age or gender, having pure fun has no boundaries,” said Iain Farrell, Middle East Zone director for evian Volvic International of Danone.

The new evian bottle design is available in the 330ml & 500ml sizes from establishments such as hotels, restaurants, cafes, petrol stations as well as in the 330ml, 500ml & 1l sizes in the retail stores across the Kingdom.