Home Centre Rolls out ‘The Season’s Latest’ Collection Handpicked by Nancy Ajram

 Home Centre, the largest home retailer in the Middle East, brings to life their latest brand campaign ‘The Season’s Latest’ starting 1st February 2016. The vibrant collection is handpicked by their brand ambassador and Arabic superstar Nancy Ajram. Featuring a wide range of furniture and home accessories, the collection offers a revitalizing spectrum of the latest trends and colours, comprising of classic and contemporary styles

Through ‘The Season’s Latest’ campaign, Home Centre reflects the brand’s principal message of ‘making people love coming back home’. The stylish selections by Nancy Ajram mirror the themes - ‘Avant Pop’ and ‘New Classic’, both of which guarantee to bring a splash of color and novelty to homes across the region.

An ultra-contemporary and quirky theme, ‘Avant Pop’ brings a colourful and fun, summery feel to the home and is characterized by abstract shapes, bold colours, polka dots and small geometrics. New Classical on the other hand, sees a blend of the past and future on a classic European style. Opulent décor with a modern twist is what comprises this collection.

Médéric Payne, CEO of Home Centre, said: “Home Centre strategizes ahead in order to meet the expectations of the global audience shopping in the region, who seek to refresh their homes. We are excited about this campaign and especially delighted by the selections made by Nancy Ajram, as they not only reflect Nancy’s exceptional style, but Home Centre’s as well”

Commenting on the brand campaign, Nancy Ajram said: “I’m happy to be associated with a brand such as Home Centre because of what they represent. Being a house-proud individual myself, I take special care in regularly decorating my home. With new styles, colours and designs, Home Centre’s latest collection is a breath of fresh air. I look forward to sharing my favourite choices from their newest collection with customers across the region to enjoy and introduce into their homes”  

Home Centre’s collection will hit stores February onwards and those looking to rejuvenate their homes can choose from pristine choices to uplift their rooms with the season’s joyful colours and trends.

About Home Centre:
 

Since 1995 Home Centre has been in the business of making homes beautiful. What started with a single store in Sharjah, UAE, is today the region’s preferred home shopping destination committed to delivering outstanding value, continuous innovation and exceptional customer experience.

A leading home retailer in the MENA region and India, Home Centre offers an extensive and impressive range of furniture, furnishings, home accessories, bed & bath range, kitchenware and gifting ideas to a wide spectrum of audience. With a wide network of close to 90 stores, Home Centre occupies 4 million sq. ft. of retail space. In 2015-16 the business is foraying into newer markets and expanding in North Africa and CIS countries.

Home Centre launched its user-friendly online portal on www.landmarkshops.com/homecentre which features over 2,500 products ranging from furniture to household accessories, available to customers across UAE.

Reinstating the brand’s position in the region, Home Centre has consistently ranked among the top 50 brands in the Middle East Global Brand Simplicity Index. Home Centre has also been conferred the Superbrand status for three years in a row in the UAE (2010-12), Kuwait (2010) and Jordan (2012). Home Centre India has won the Best Retailer for 2014-15 by Global Innovation Awards (GIA) in Chicago, for the home and housewares category and has also been awarded the IMAGES Most Admired Retailer of the Year, for the Home & Office Improvement category in 2014.

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