How MENA’s biggest brands are celebrating Ramadan on Twitter

Ramadan in MENA is a special time of year for nationals and expatriates alike. It is a time of increased socialising and hospitality, with residents tending to spend more time than usual with friends and family. With this in mind, it is no surprise that social media engagement also increases during the holy month. According to Twitter’s Ramadan behavior survey conducted earlier this year, 42 per cent of UAE respondents expected their Twitter usage to increase during #Ramadan2015.

 
Aside from being used for personal purposes, Ramadan is also a great time for businesses of all sizes to connect and engage with Twitter users. Below are the top 10 Twitter’s advertisers that received the most engagement during the first three weeks of Ramadan.

The list is dominated by broadcasters, retailers and food and beverage manufacturers – a direct reflection of what the consumer focus during the month of Ramadan revolves around. Similarly, mirroring the focus of their campaigns is on giving, entertainment and hospitality.

1. @Almajdchannels is running a number of campaigns showcasing the range of TV programs set to entertain people during the Ramadan period.

2. @Skynewsarabia is promoting the shift in global dialogue around happenings in the Arab World.

3. @saadeddinpastry is using creative video content to promote their delicious range of pastries during the Ramadan period.

4. @CocaCola has made a big splash in the region with its recent #RemoveLabels campaigns amongst others, promoting peace and understanding during the Ramadan period.

5. @Almajed4oud is promoting a series of campaigns highlighting the tremendous offers available in their stores for fragrances during the Ramadan period.

6. @SouqKSA is offering some exclusive offers and discounts on shipping and delivery to its customers during the holy month of Ramadan.

7. @enoc is seeking to gather tips and advice from its followers to share with the world during the Ramadan period, highlighting the sharing nature of the time of year.

8. @arabianoud is jumping on the Ramadan sentiment of giving, showcasing the special offers it has in store for its customers during the holy month.

9. @alomar_furnitur decided to celebrate the generous and charitable aspect of Ramadan by promoting the fact the 4 per cent of sales will be donated to a charity of the customer's choice during the holy month.

10. @alwataniacom is promoting its exciting competition during the Ramadan period asking customers to share images of themselves enjoying delicious chicken samosas.