Lulu Launches Its Biggest Culinary Event “World Food Festival”

LuLu, the region’s largest hypermarket chain well-renowned for highlighting country festivals throughout the year, launched its annual food festival “World Food” across its stores in Saudi Arabia from 26th February to 10th March 2020. A celebration of flavours and culture, the two-week festival brings together foodies, families and friends in a gastronomic experience of global cuisines from more than 25 countries with Live cooking competitions at all major hypermarkets, around 20 live performances from celebrity chefs and personalities, massive in-store product offers and Customers can win 1500 free Trolleys during the promotion period.


Celebrity Chef Visit Schedule

1. Chef Sherbini – He is one of the most popular celebrity chefs in the Arab world with a culinary journey of more than 45 years.
He is visiting on February 26th – Riyadh, 27th – Dammam, 29th – Jeddah 
2. Chef Hesham Baesham – He is a rock star in Saudi food world with 5 Million followers on social media. He is extremely well accepted among women and youth. 
He is visiting on February 27th – Jeddah, 28th – Riyadh 29th – Dammam
3. Chef Harpal Singh Sokhi – One of the most favorite chefs from the Bollywood and a wonderful entertainer.
He is visiting on March 05th – Riyadh, 06th – Jeddah, 07th – Dammam 

LuLu Chef Competition - Live Cooking Competition for Productive Local Families
On 28th February at 7pm Venue- Atyaf Mall, Riyadh  

• We will have different groups of Productive Local Families to compete with each other 
• We will have at least 4 foodie famous chefs as judges to taste the dishes
• We will have audience watching and encouraging the groups
• We will do media coverage starting from introducing the groups to present their dishes and watching the judge's decisions.

The World Food 2020 is divided into many themes, such as Akla Arabia featuring Arabic delights, Olives & salads, Organic Fest, Pagkaing Pinoy for Filipino classics, desserts, barbecue treats and so much more targeting different nationalities and communities. Alongside the food themes, a host of different cooking competitions is being organised not just for homemakers, but also exclusively for males and kids. 

Mr. Shehim Mohammed, Director of LuLu Saudi Hypermarkets, shared: “We have been organising our food festival for more than 10 years now, but this is our biggest celebration yet. This year, we have received extensive support from different embassies, trade promotion councils, various community organisations, hotel and tourism sector, celebrity chefs, and social media influencers. Our aim is to offer something unique and a more experiential and engaging shopping experience for our diverse shoppers.” 



Apart from the food-themed festivals and competitions, LuLu introduces new contest themes that will gather food enthusiasts from a different niche, such as Bake Challenge - the search for the best-tasting and beautifully designed pastries and Cook with Mom - a cooking competition with the little ones. 

With 188 stores operating worldwide, LuLu has been continuously exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organised logistics system, LuLu remains to be the favourite shopping destination in Saudi Arabia when it comes to a broader selection of international products.