Max launches its “Back to School” collection across all UAE stores

MAX, the largest value fashion brand in the region is offering a wide range of apparel, back packs, stationary and unique items for kids this season with a ‘Back to School’ Campaign that kicks off from August 2016. This year, Max has launched a unique product to reduce the burden from children’s shoulders – a spine pressure-free backpack – available exclusively at Max in a variety of cool designs for both boys and girls.

Launching this campaign in-store, kids will get to experience a last-minute gateway before school starts. They will get the chance to enjoy a series of activities during weekends between August 7 and 27. Activities include face painting, competitions and games! 

The Back to School collection offers an exciting range of back packs, as well as pencil cases, lunch boxes and water bottles. This year at Max, princesses are everywhere, from Elsa-themed backpacks to Sofia the first, and Barbie. As for the boys,they can safely go to school now, with their superheroes right by their side. Spiderman, Batman and Superman backpacks and accessories are amongst this season’s styles offer.

Girls

Stylish and functional with everything a growing schoolgirl needs, the only question is - what will they choose to inspire them for school?To begin the new school year with style, girls can choose from the sensational collection of princesses and Disney stars: Frozen, Sophia, Dora, Hello Kitty, Finding Dory, and Barbie.

Boys

Packed with action and adventure, this collection will have children diving into their own little superhero world. The boys department at MAX provides a complete 360 selection for back to school items. Items range from Batman, Spiderman, Superman, Star Wars, Kung Fu Panda, Cars, Minions, and Angry birds. Unleash their inner hero so they can head to school full of joy and energy with their pick of the crime-fighting crop!

Also, Max has taken the best of the best and rolled them up into bundles offers – themed sets holding all their favourites together!