Nestlé Breakfast Cereals Hosts its First ‘Cereal Master Class’ in KSA

Nestlé Middle East today hosted a ‘Cereal Master Class’ at the Nestlé Customer Engagement Center in Jeddah to discuss the importance of eating a healthy breakfast and to provide convenient solutions to reduce ‘breakfast skipping’.

Nutrition experts along with mums gathered to explore the nutritious ingredients in NESQUIK and prepare their own breakfast cereals aiming to further inspire families to make eating a balanced and healthy breakfast an everyday habit*.

Globally, 1 in 3 people skip breakfast (1), and so the ‘Cereal Master Class’ is part of Nestlé Breakfast Cereals’ global initiative to reduce the number of breakfast ‘skippers’ by highlighting the importance of eating a healthy breakfast. Nutrition experts recommend that breakfast should fulfil 15-25% of total daily energy needs for children as well as providing important vitamins and minerals.  

Ece Durukan, Nestlé Regional Nutrition and External Affairs Manager- Asia, Middle East, Africa said: “We want mums to feel empowered to make informed and healthy choices, so they can provide the best nutrition for their children. We’ve made this easier by making whole grain our number one ingredient. It is an important source of fibre and its consumption has been linked to lower body weight, cholesterol levels, as well as a reduced risk of cardiovascular disease and type-2 diabetes.”

She added: “We know it can be difficult with busy mornings to make time for breakfast, but skipping the most important meal of the day can lead to lower energy levels and poor dietary habits.  At Nestlé Breakfast Cereals, we are committed to making breakfast even better by offering a range of nutritious, tasty and convenient cereals.”