Nissan Juke Awarded as ‘Best Compact Utility Vehicle’ by Middle East Car of the Year Awards

Nissan has received a prestigious award for its popular crossover the Nissan Juke, in the yearly ceremony hosted by Middle East Car of the Year (MECOTY) awards.

The well-established annual MECOTY Awards is the biggest and most coveted of its kind in the region and employs a judging jury comprised of no fewer than 12 experts from all over the Middle East. For 2015 the jury awarded Best Compact Utility Vehicle to the Nissan Juke, at the MECOTY Awards ceremony, which took place in Dubai recently after a rigorous three-stage voting process.

“To win at MECOTY is a big deal, and the Juke’s victory is incredibly well deserved,” says Managing Director of Nissan Middle East, Mr. Samir Cherfan. “This region loves the Juke for its many virtues – its compact dimensions, its ease of operation, its intelligent use of space and, most of all, its huge personality. That the MECOTY experts agreed is testament to Nissan’s ability to give customers cars that excite as well as perform.”

Nissan Juke has proved to be extremely popular in the Middle East since its launch, and its growing sales figures show no sign of slowing down. The Nissan Juke’s success has been unprecedented and its rugged, unique looks and compact footprint have made it the ideal compact crossover for young urban motorists with a sense of fun and adventure.

Over the past year, the Nissan Juke has forged ahead with highly impressive sales results. The vehicle now has a six per cent share of the SUV-S market segment – jumping from five per cent a year ago. In the UAE, the Juke’s share has jumped from eight to 11 per cent and, in March 2015, it was the best-selling car in its segment in the entire country. It’s a success story repeated throughout the region and, as Nissan Middle East looks forward to 2016, it does so from a position of enormous strength through ‘Innovation that Excites’.