NISSAN REVEALED THE MOST EXCITING PLAYERS AND ACTIVITIES OF THE 
 UEFA CHAMPIONS LEAGUE IN MILAN’S FINAL

The Official Global Automotive Sponsor of the UEFA Champions League, Nissan, on the hotly anticipated UEFA Champions League Final in Milan on Saturday 28th May has revealed the most exciting tournament players news and thrilling first-of-its-kind activities for the Champions League Final. 

Throughout the campaign, Nissan used the Nissan Excitement Index to analyze data gathered through ‘live experiments’ on football fans at UEFA Champions League Matches, culminating in the creation of a scientific formula to determine how exciting games’ moments, teams and players have been throughout the tournament. 

Data analysis has revealed the top five moments of this year’s UEFA Champions League. The most exciting moment is courtesy of Bayern Munich’s Thomas Muller, who equalized against Juventus in their Round of 16 match to tie the game 2-2 and take it into extra time.

Nissan have created a top ten list of the most exciting players in the UEFA Champions League this season according to Opta statistics. Topping the list is Real Madrid’s Cristiano Ronaldo, also top scorer in the UEFA Champions League, followed by FC Barcelona’s Neymar Jr.  Perhaps surprisingly, FC Barcelona’s Lionel Messi comes in fourth, behind Zenit St Petersburg’s’ Hulk. This is despite a Nissan* survey that found Europeans rate the Barcelona striker as the most exciting football player to watch.

Jean-Pierre Diernaz, vice president for marketing at Nissan Europe: “Throughout this year’s UEFA Champions League we have made sure excitement has been at the heart of everything we have done for football fans. From our Nissan ambassadors surprising fans on the street, to fans walking out to wave the iconic black and white UEFA flag on the San Siro pitch, Nissan has strived to ensure fans have experienced exciting moments that they will never forget.”

Adding to the excitement, Nissan took the brand to the forefront of innovation and entertainment by creating the world’s first YouTube live 360 degrees film for this year’s Champions League final, focusing on real time fan excitement. 

The first-of-its-kind “FINAL 360°” film was broadcasted via Nissan’s YouTube channel and was available to the estimated 180 million viewers of the UEFA Champions League final before and during the final in Milan.

Finally, Nissan created an immersive and exciting virtual reality experience for football fans, allowing them to experience the thrill of driving the new 2017 Nissan GT-R through the streets of Milan in partnership with fellow sponsor Sony PlayStation. Seven virtual reality headsets were available for football fans to experience an exhilarating passenger ride through the surrounding streets of Milan.