Nissan has participated in Foodex, the leading international trade exhibition dedicated to food and beverage in Saudi Arabia. The event which took place between 12th to 15th November attracted more than 10,000 attendees from the food and beverage industry in Saudi Arabia. Over 600 international brands participated in the event in addition to influential Saudi importers, distributors and investors. For the first time in KSA, Nissan displayed the Nissan Urvan complete with custom fridge conversion, a feature specially designed with the F&B industry in mind. Catering to the needs of different segments of their customers, the Nissan Urvan has been modified to showcase the capabilities of the popular vehicle when used for catering purposes with an inbuilt fridge for cooling foods.
Nissan also participated with the flagship Navara, another popular vehicle within the F&B industry. A top choice for food professionals who want to establish, renew or expand their fleet, Nissan vehicles have been used in the industry for decades as a result of their reliability and dependability. Nissan’s attendance at the event, is in line with its continuous efforts to support and promote their rapid growth in the Kingdom of Saudi Arabia. The exhibition is an annual event that is attended by key local and international professionals within the F&B industry.