Culture & Education | Monday 23 February, 2015 9:49 am |

Physique TV, the region’s first and only 24 hour HD television channel dedicated to fitness, healthy living, nutrition and action sport, and Dubai Desert Road Run, a community sporting event held by Onside Partners, today announced a strategic partnership that will greatly expand collaboration between the two organization to raise awareness on health and fitness.

Hamid Dizji, CEO of Physique TV shares his comments about the partnership: “Physique TV programs cater to the health-conscious community and to those who are planning to live an active and healthy lifestyle. Through our partnership with key organizations like Dubai Desert Road Run, we widen our scope in strengthening our commitment to spread information towards healthy living.”

The agreement was signed at the Burj Khalifa and the scope of the partnership includes all of the Dubai Desert Road Run events from February through to December 2015, which enables both organizations to engage with the community taking part in road races and fun runs.

Dean O’Grady, Founding Partner & Co-Chief Executive of Onside Partners shares: 'The Dubai Desert Road Run is delighted to partner with Physique TV. The partnership is a natural one, as both share common goals of community participation, a dedication to raising awareness of the importance of physical activity, and sharing the fun and excitement of local sporting events in the UAE. For the participants of the Dubai Desert Road Run, the opportunity of appearing on television whilst competing in a sporting event is one which I'm sure that they will both cherish and relish.”

Organised by Onside Partners, the Dubai Desert Road Run (DDRR) is a sporting event for the UAE community. First held in February 2012, the DDRR has developed into one of UAE’s key sporting events that has seen participation from novice runners to some of the most accomplished athletes in the Emirate. DDRR consists of 10km race for adults and children who are 14 years of age+, plus a 3km run which is both a Junior and Adult Race. DDRR held its first event this year on 21st February at The Sevens Stadium, Dubai.


The organisers, Onside Partners, is a boutique full-service consultancy firm involved in various aspects of sports and media. The principals of the organization have developed the Dubai Amateur Football League which later became the largest football league in the Middle East, having over 50 teams with 1000 players. The company’s directors have also collaborated with Emirates Airlines in the past to produce the 2010 Dubai Football 7s, the largest football participation event ever to be held in the MENA region.

Physique TV broadcasts on multiple platforms including Arabsat via My-HD platform, IPTV distribution through du and elife in the UAE, Intigral in Saudi Arabia, and Ooredoo in Qatar. The channel as well offers live streaming at www.physique-tv.com/en/watch/.

For more updates on Physique TV, please visit www.physique-tv.com and log on to www.dubairunning.com for more information on Dubai Desert Road Run.