Riyadh under the patronage of HRH Prince Sultan Bin Bandar Al Faisal

Ghassan A.H. Al Sulaiman Trading Est. “Al Ghassan Motors”, the Exclusive dealer of Bentley Motors in the Kingdom of Saudi Arabia, inaugurated a new Bentley Showroom in the Saudi capital - Riyadh. The event, which was attended by top local and regional Bentley officials, led by HRH Prince Sultan Bin Bandar Al Faisal, President of the Saudi Arabian Motor Federation, along with current brand owners and new prospects, cemented the exclusiveness of the British brand in the Kingdom, paving the way for an additional two showrooms set to open in both Jeddah and Khobar by end of 2016 and beginning of 2017. 

That strategic step comes on the heels of immense growth the brand is enjoying in the Kingdom, a fact that catapulted Bentley KSA to second place worldwide in terms of sales. That progressive achievement reflects the importance of the Saudi market as a global hub for luxury car sales. Such a shimmering status is sure to entail a solid showroom infrastructure, hence the new Bentley showroom, which includes a set of facilities to transform the purchase experience of luxury cars in the Kingdom. It features enough space to display nine cars, in addition to a storage area at the back good for three cars. In addition, it includes five completely private sales offices, personalization bay, prayer room and a dedicated indoor air-conditioned state-of-the-art delivery area. Moreover, clients will enjoy a luxurious lounge area, heritage wall, and a merchandising boutique.

Speaking at this occasion, Sheikh Ghassan Abdurrahman Al Sulaiman, Al Ghassan Motors Chairman, said, “No other automotive brand represents the essence of luxury and performance better than Bentley. Such an esteemed reputation in the industry can only be served through a boutique style showroom, which reflects the exclusive nature of our cars. Once again, that strategic step signals the onset of similar initiatives in the future, the aim of which is to strengthen the brand’s appeal in the Kingdom.”

Additionally, Al Ghassan Motors is set to inaugurate its second totally new Mega Service Center in Riyadh this year, after opening the biggest service center in Jeddah last year, for servicing pre-owned and approved Bentley, Lamborghini and McLaren models. Which will include state-of-the-art sections for mechanical as well as body & paint. It will be complemented by a luxurious VIP lounge and a spare parts storage area that guarantees top-level customer service. 

The new showroom inauguration event was made more special by the presence of the totally new super luxury Bentley Bentayga 2016 SUV, that heralds a radical rethink of the SUV category by being the most powerful and luxurious in its segment. The Bentayga was created to propel you at exhilarating speeds in unrivalled comfort, while being more individual, more exquisite and more powerful than any other SUV. It is an influential statement of contemporary design and groundbreaking performance in all conditions, both on and off road. Its all-new W12 engine delivers an effortless surge, with a power of 600 bhp and a maximum torque of 900 Nm at a little over idle speed.