Samsung’s First-ever Galaxy Unpacked Virtual Event Attracts 56 Million Viewers

Samsung’s Galaxy Unpacked event, which was held virtually this year on August 5th, was a much anticipated occasion for Galaxy enthusiasts as it attracted 56 million viewers in accumulated aggregate. The first-ever virtual Unpacked, which was livestreamed on Samsung’s website and its YouTube channel, garnered the attention of people from around the world who got to learn all about the new products from the comfort of their home or office.

Samsung has always focused on pushing the limits of innovations to enhance consumers’ lives and experiences, and this year was no different. Unpacked saw the launch of five new power devices – Galaxy Note20, Galaxy Note20 Ultra, Tab S7 and S7+,  Galaxy Watch3, a Galaxy Buds Live, and Galaxy Z Fold2 - all  designed to work together effortlessly to complement the Galaxy ecosystem offering consumers seamless work and play experiences.