Sony wins big at the prestigious Red Dot Award 2020, the “Oscars of product design”

• Sony’s 8K LED TV, the BRAVIA Z8H Series won the exceptional Red Dot: Best of the Best

• The Red Dot Award is one of the world’s largest and most well-respected product design competitions

Sony announced that its BRAVIA 8K LED TV and Bluetooth noise-cancelling headphones have been awarded the prestigious Red Dot Award: Product Design 2020. Widely described as the Oscars of the design industry, the Red Dot Award is one of the world’s largest and well-respected product design competitions and judges the best products of the year from across the world.

The BRAVIA Z8H Series won the exceptional Red Dot: Best of the Best

The BRAVIA Z8H 8K LED Series received the exceptional Red Dot: Best of the Best. Other winners of the Red Dot include the WF-1000XM3 truly wireless headphones, the WH-H910N h.ear™ on 3 wireless noise-cancelling headphones and the DUALSHOCK®4Back Button Attachment. 

The Red Dot Design Award is administered by Design Zentrum Nordrhein Westfalen in Germany. The product design entries are judged by the Red Dot Jury, which comprises some 40 international experts, on nine criteria that are constantly adapted to new technical, social and ecological requirements. Winning products tick all the boxes: for innovation, formal quality, ergonomics, functionality, durability, product periphery, self-explanatory quality, ecological compatibility, and symbolic and emotional content.

The BRAVIA Z8H Series, recipient of the Red Dot Award: Best of the Best

Announced at CES 2020, the BRAVIA Z8H 8K LED comes power packed with the most immersive experience realised yet through enhanced picture quality, slim design and Sound-from-Picture Reality™ with Sony’s new Frame Tweeter technology. Delivering Sony’s super high 8K detail and life-like picture quality, the Z8H utilises Picture Processor X1™ Ultimate to provide crisp, high contrast, together with a full array LED to bring more realistic peaks of brightness, more accurate shadow detail and deeper blacks than standard LED TVs. Moving into the new decade, Sony Design endeavours to continue pursuing ideals of what a TV can be: A platform for stirring, inspiring visual experiences, the possibilities limitless. 

Other recipients of the 2020 Red Dot: Product Design

• The WF-1000XM3 truly wireless headphones: Launched in July 2019, the WF-1000XM3 truly brings a new generation truly wireless headphones with Sony’s Industry-leading Noise Cancellation.

With further improved HD Noise Cancelling Processor QN1e chip and Dual Noise Sensor Technology, the WF-1000XM3 delivers exceptional noise cancelling performance, so users can hear just the music and nothing else. 

• The WH-H910N h.ear on 3 wireless noise-cancelling headphones: Launched in September 2019, the WH-H910N comes in five trendy colour combinations teamed with high quality sound to excite fashion lovers.

The WH-H910N comes with Dual Noise Sensor technology to effectively cancel ambient noise, improving the listening experience. It has Adaptive Sound Control to automatically change the noise cancellation settings anytime, anywhere. Paired with Quick Attention mode, it has never been easier to reduce music volume and temporarily listen to announcements without removing the headphones – stylish.