The World Strongman Champions League Finals Comes to SSS Fitness Fest For The First Time

The Strongman Champions League Finals, the biggest strongman league worldwide, is coming to SSS (Sun & Sand Sports) Fitness Fest for the first time, taking place from 4-5 November 2016 at The Palm Skydive Dubai.

During the series-culminating event, the top 10 finalists will fiercely battle it out for the title of the ‘Strongest Man in the World’. Those wanting to capture all of the action live can buy Advance tickets for the most eagerly-anticipated fitness festival in the region, SSS Fitness Fest, available now via www.fitfest.ae 

The Strongman Champions League is a premier televised league, broadcast in 95 countries with over one billion viewers.

The SSS Fitness Fest returns to Dubai following the success of the first edition last year. The second day (Saturday) will be headlined for the first time by international sensation Joe Wicks, also known as ‘The Body Coach’, whose popular ‘Lean in 15’ programme has catapulted him to fame with over one million followers on Instagram, Facebook and YouTube. 

The two-day festival will showcase all the latest fitness trends, activities, exercise classes and live demos. Visitors can also enjoy over 100 free fitness challenges of all levels, family activities and many inspirational fitness talks.

Chris Fountain, Managing Director of Turret Media, said: "We are thrilled to partner with the biggest names and events in the fitness world to deliver the most exciting festival of its kind in the UAE. With our objective to encourage the community to lead a healthy lifestyle, participants can expect a larger-than-life line up of fun, challenging and rewarding activities."

He added: “We are excited to bring Sun and Sand Sports on as our Headline Sponsor. As a brand synonymous with sports and sporting culture, their attitude towards positive lifestyle changes and keeping fit are aligned with ours. Together, with the new venue of The Palm SkyDive Dubai, our exciting growth will showcase even more routes to a healthier lifestyle all in one exciting location.”

Sun and Sand Sports has a long history in providing sporting products throughout the GCC region, and distributes some of the world’s leading brands including Nike, Adidas, Under Armour, Kettler, FitBit, Puma amongst a few. 

From opening its first store in Al Ghurair in 1979 to launching its new website and improved online store in 2016, Sun and Sand Sports has always strived to provide the very best products to sporting enthusiasts. Its past and most recent developments have helped solidify its position as the leading sports retailer in the Middle East.

Miquel Pancorbo, President of Sports Division, GMG, the holding company of Sun and Sand Sports, said: “Creating a culture of sports and promoting healthier lifestyles among people in the UAE are the core values that drive our sports business, and in line with these objectives, we are proud to sponsor Dubai’s second annual Fitness Fest. 

“As the biggest sports retailer in the country, we want to contribute to the ongoing development of this health-conscious culture and strongly believe that events like the Sun & Sand Sports Fitness Fest are the best ways to engage the public and encourage them to make a positive change in their lives.”  

SSS Fitness Fest will take place from 4-5 November 2016 at The Palm Skydive Dubai. Tickets are available now with a 20% discount for AED 40 advance via www.fitfest.ae. Tickets will also be available on the door from AED 50.