Western Digital Introduces Storage Optimized For Public Safety, Ai And Smart City Deployments

Western Digital Corp. (NASDAQ: WDC), today addressed head-on the need to optimize storage for video and AI analytics at the network edge. The increased use of smart cameras and ever-rising video resolutions are driving the requirement for on-camera storage.  Western Digital introduced the WD Purple SC QD101 Ultra Endurance microSD card designed specifically for equipment makers, resellers and installers in the mainstream security camera market. In addition, the company announced a compelling new addition to the hard disk drive portfolio, WD Purple 14TB HDD for surveillance, which is compatible with wide range of security systems.  

            “Within the KSA, we continue to witness growth in the video surveillance market with ongoing government smart initiatives to help enhance the lives and safety of their citizens. Keeping these digitization agendas in mind, we aim to upgrade or expand security systems with the launch of the WD Purple Ultra Endurance microSD Card. This latest innovation is designed for the extreme demands of high temperature, 24/7 surveillance, and quality video playback. " said Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital

     According to IHS Markit Technology², global professional video surveillance camera shipments are expected to grow from 140 million to 224 million between 2018 and 2023, and those with onboard storage are expected to grow by an average of approximately 17 percent per year.  4K-compliant cameras are expected to grow from 3.6 percent of all network cameras shipped in 2018 to over 24 percent by 2023, and the up to 5.7X increase in bits generated by 4K vs.1080p video illustrates a fast-growing demand for more storage.3  

     “Customers are looking for high-endurance, high-capacity, robust, on-camera storage for a variety of public safety and AI analytics use cases,” said Saifuddin. "These new products deliver optimized storage technology to handle these exciting new and varied visual workloads at the edge.” 

     Western Digital’s WD Purple portfolio of storage devices are designed with specifically-chosen attributes to deliver reliable performance in mainstream security video systems that operate 24/7. These purpose-built solutions offer high quality and long-lasting storage for workloads that consumer microSD cards and desktop-grade hard drives are not specifically designed for.

WD Purple SC QD101 Ultra Endurance microSD Card

     The WD Purple SC QD101 microSD card features Western Digital's advanced 96-layer 3D NAND technology, and delivers a cost-effective combination of ultra-endurance, high-performance storage, and a wide capacity range of up to 512GB1 for the growing security video market. 

• Designed for security system integrators and installers 
• Ideal for mainstream recording and backup/failover on-camera storage
• In compatible cameras, the card health monitor provides installers and integrators with the ability to gauge the remaining endurance and preemptively service the card if needed

• Available in capacities of 32GB, 64GB, 128GB, 256GB, and 512GB
• Ultra endurance for long, continuous recording 

WD Purple 14TB HDD Compatible with Wide Range of Security Systems

• The WD Purple 14TB drives, like Western Digital's other WD Purple hard drives are built for 24/7, always-on, high-definition security systems 

• Features Western Digital's exclusive AllFrame technology driving improved video capturing while it helps to reduce errors, pixilation, and video interruptions that could happen in a video recorder system 
• WD Purple drives have an enhanced workload rating that supports systems designed for 24x7 video recording with up to 64 cameras

Availability

     The 14TB WD Purple HDD is available now from select resellers. The WD Purple SC QD101 microSD card is expected to be available in the first quarter of 2020.

About Western Digital®

Western Digital creates environments for data to thrive. As a leader in data infrastructure, the company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk®, and WD® brands.