It’s all about French Food at Gulfood 2017 !

• Unveiling the label Made In France Made With Love  for the first time at Gulfood
• Hundred of products to be distributed  in the Middle East market
• 4 French pavilions split by thematic this year

Business France, the national agency supporting the international development of the French economy renews its trust in Gulfood to showcase around 70 companies divided in four key sectors at Dubai World Trade Centre, from February 26th to March 2nd 2017.

For a total area of nearly 900 square meters, this 22nd edition of Gulfood is expected to be the announcement of several launch products.

Food industry is the first industrial sector in France. It is a traditional strength of the French economy. It aims to answer to one of the most important issues for the future: how to feed 9 billion people by 2050 and how to guarantee food security in a world of never ending crises in a sustainable way ?

The French Pavilions are THE place where the most unusual and innovative new products of the French Exhibitors are showcased. It is also the place where visitors can discover from the latest technologies and packaging ideas, to new flavors, trendy ingredients and healthy foods, highlighting the cutting-edge creativity of France in the agribusiness field. For the first time at Gulfood, France will be represented under the label Made In France Made With Love which conveys French food industry‘s values: the quality know-how, the passion and commitment”. Exhibitors will be grouped into thematic:

• Food specialties : 32 companies to be gathered in the biggest French pavilion at the show located at Hall World Food - Sheikh Saeed hall.
• Dairy : 16 companies will showcase their range of products at Dairy Products Hall - Hall 1.
• Beverages : a group of 8 select companies will reveal fresh and frozen products at Zaa’beel New halls.
• Meat & poultry : French culinary specialties will be brought to the Middle East market by 6 hand picked meat/poultry specialists on the Hall Meat and Poultry - Hall 3.

Gulfood visitors will then be delighted to discover a whole new French offer such as  baby products, white and brown sugar, to taste fresh dairy products, eggs and cheese, sauces and condiments, baked goods and desserts pastry, meat and ready meals, processed fruits, soft drinks.

France is the 6th largest worldwide exporter of food and beverages, with exports valued at USD 67 billion in 2015 and 3rd trade surplus of USD 13.6 billion.

In 2015, the UAE imported USD 455 million of food and beverage products from France.

Marc Cagnard, Business France Director in the Middle East stated: “France is recognized for its technical expertise and high quality products, especially in the food sector, and the Middle East is an important market for us, with the booming hospitality & retail sectors. With UAE as a regional hub and a key economic partner for us, this is a step towards boosting our trade and economic relations. It is also interesting to note that the Middle East is one of the largest importers of French dairy products ».

French exports of F&B products increased by 207 % between 2010 and 2015 internationally.There is no denying that French exports have grown not only in the UAE, but also in the Middle East and the region represents more than 3% of French food exports.

For instance, Saudi Arabia is considered as the largest export market for French companies in the food & beverages sector, accounting for approximately USD 1 billion in 2015.

Cagnard added : « France has long been renowned far and wide for its fine cuisine. In 2010, UNESCO recognized France’s unique savoir-faire by declaring French cuisine to be “world intangible heritage”. And in

2015, the award for “World’s Best Female Chef” was presented to French chef Helene Darroze ».

On the USD 8 billion of French dairy produce exported around the world, over $400 million is sold to the Middle East.

For more info about new products, feel free to have a look at the French exhibitors catalogue : http://bit.ly/2lHXzCv

Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program.

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