Mariam Saleh Binladen, a dentist from Saudi Arabia, has set a new record as the first woman to officially swim 101 miles of the source of the River Thames in the United Kingdom.
Swimming to inspire more women to participate in sport and to raise awareness of the plight of refugee Syrian...
Panasonic, the long-term official partner to the Rio Olympic Games is providing its consumers in the Middle East a chance to win a trip to Rio Olympics with the recently launched #YallaRio campaign. The one and a half month-long campaign is running in three countries including the UAE, Oman, and...
UAE national Saeed Bin Towq drove in his first FIA World Rallycross Championship round at Lydden Hill Race Circuit in the United Kingdom last weekend (27-29 May), becoming the first Emirati to compete in the event.
Saeed contested the RX Lites Cup, a one-make feeder series, making it...
Aston Martin was once again present at a Middle Eastern Red Bull Racing Formula 1 Showrun event, this time on the streets of Beirut, Lebanon. The event, which was held on 22nd May, saw celebrated driver Carlos Sainz enjoy the specially designed one kilometer track in the capital’s centre in a ...
adidas Football has today unveiled the Mercury Pack, a cutting edge range of boots inspired by the trophies that players around the world strive to win in order to write their names into the history books.
The three unique chrome boots have been designed to embody the focus and desire...
NDIGITEC -the leading UAE-based creative production company where art meets technology - is delighted to launchPersonal Trainer – an amazing showcase of its quality Premedia solutions in action!Performance, sport, music, and technology all come together to complete this unique project...
Hosted by Audi Kuwait represented by Fouad Alghanim and Sons Automotive Company, the 8th Audi quattro Cup golf tournament recently concluded attracting Audi and Golf enthusiasts from Kuwait and across the world. The Audi quattro Cup, amateur golf calendar’s most celebrated...
Once again the Saudi Hankook Racing Team proved themselves as the undisputed first team in Saudi drift races, where they recently clinched the title of the 1st round of the Second edition of the Force Drift Championship, which was held at Take Off track in Jeddah.
After a visit to...
Japan and Morocco will contest the final of the Eighth Fazza International Wheelchair Basketball Tournament after winning their respective semis on the penultimate day of action here at Al Ahli Indoor Stadium.
Kazuyuki Kyoya’s squad came through their last-four clash 59-52 after being...
adidas is delighted to announce a new date for the special visit of Al Ahli football star Omar Al Somah. After helping his side to get to the top of the league Al Somah will now help adidas celebrate launch the opening of the new adidas HomeCourt store in the Al Salaam Mall.
Al Somah...